After an exodus of talent from Rocket Mortgage and the rise of digitally native mortgage companies, brands were competing on speed not service.
We saw an opportunity to make the industry feel valued and build a brand around “Overqualified” brokers and put them at the center of the company’s brand messaging and content strategy. With a quote being central to securing a mortgage, the line “You can quote us on that” was the perfect statement to establish credibility on Day 1.